Fentimans, the premium soft drinks and mixers brand, has unveiled its first-ever brand character, aptly named Fentiman, in a new campaign by Drummond Central.
The campaign centres around Fentiman, an Ambassador of Exquisite Taste, whose mission is to encourage customers to be more discerning with their beverage choices.
Charming, well-dressed and meticulously handcrafted, Fentiman is there to politely guide people towards choosing a Botanically Brewed Fentimans.
Jayne Andrews, Marketing Director at Fentimans, said: “In a world full of run-of-the-mill soft drinks, it's the complex depth of flavours that makes Fentimans unique. Many wait for a special occasion to enjoy drinks like ours, but we’re encouraging people to swap mediocrity for curiosity and make every day exquisite. We could think of no better way to do this than introducing Fentiman, who embodies our brand and introduces consumers to why our Botanically Brewed beverages are a cut above. It’s been great to work with Drummond Central to bring this idea, and Fentiman, to life.”
Dan Appleby, Managing Director of Drummond Central, said:
“Fentiman is a discerning little chap who appears when someone is about to make a fizzy faux pas, politely guiding them towards a better tasting beverage. He doesn’t hold back when pointing out the flaws of less-sophisticated drinks and won’t hesitate to give people a polite wake-up call if he feels they need it. We can’t wait for people to meet him.”
This is Drummond Central’s first campaign for Fentimans, since being appointed earlier this year as the brand’s lead strategic, creative agency. Fentiman was brought to life by Cod Steaks, with production by The Gate Films.
Media strategy and planning was handled by UM with the campaign being rolled out across ITVX and Channel 4’s streaming services, social media and out-of-home sites.
PR and Social Agency, O.Agency, are supporting the campaign through PR, experiential and press relations, as well as organic social media delivery. Website design and video content delivery was handled by Mojofuel.