The drinks brand whose product is Botanically Brewed for at least 7 days is the only adult soft drink currently in growth in the On Trade.
PREMIUM soft drinks & mixers brand, Fentimans, is celebrating category success as new market data reveals it is the only adult soft drink currently in growth in the UK On Trade1.
The recent On Trade CGA data shows that Fentimans is currently growing at +18% value, with the highest distribution growth of any brand within the category at +12%. This puts Fentimans in a strong position for success for the rest of the year against key competitors at on-trade hospitality venues.
The Fentimans 2023 Market Report reveals that the value of the UK premium soft drinks and mixers market is now worth a staggering £445m and that soft drinks hold a 14% share of the total drinks market2. Using this insight, the brand has made a significant investment into its on-trade offering, ensuring that it is leading key drinks trends and providing memorable drinking moments for On Premise customers.
Mark Platten, Marketing Manager in the On Trade at Fentimans, said: “This is an exciting moment for Fentimans and we are extremely proud to be able to announce that we are the only adult soft drink brand currently in growth. The On Trade market is a competitive one and it’s great to see that our Botanically Brewed soft drinks are continuing to stand out and stand up against competitors and that consumer consideration remains high. We want to say a big thank you to all our On Trade customers including everyone from Mitchells & Butlers to Hall & Woodhouse and Skylight who all work closely with us to provide elevated hospitality experiences.”
Fentimans soft drinks have long been a favourite amongst consumers, with its iconic Ginger Beer being the UK’s number one premium Ginger Beer, as well as being the fastest selling and the product sold most in hospitality outlets3. Fentimans Victorian Lemonade follows as the second fastest selling SKU in the On Trade4.
Not only that, but research also reveals that one in three Fentimans Rose Lemonade shoppers buy no other adult soft drink5.
For more information on Fentimans and its range of Botanically Brewed soft drinks and mixers, please visit www.fentimans.com/.
ENDS
Media Contacts: For more information, contact Anna Pears or Sam Guillon at O Agency on 0191 2325690 or email anna@o.agency / sam@o.agency
Notes to editors
1CGA OPMS 12 w/e 20-04-23.
2Fentimans 2023 Market Report (https://www.fentimans.com/pages/trade)
3,4 & 5 Nielsen & CGA April 2023
About Fentimans
Fentimans is a family-owned business started in 1905 by Thomas Fentiman; it is presently run by Eldon Robson, Thomas Fentiman’s great, great grandson. Fentimans is the only brewer in the UK to use the time-honoured process of botanical brewing to produce natural and exquisitely crafted beverages that have a rich and complex taste.
Fentimans beverages and mixers are crafted with knowledge and expertise passed on from generation to generation of the Fentimans family. All-natural ingredients are used to make Fentimans exquisitely crafted beverages.